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Desarrollo de identidad de marca para COA NYC.
Branding
portada|https://crecia.nyc3.cdn.digitaloceanspaces.com/COA.mp4,
Project Development
COMING OF AGE (COA NYC), founded by Amanda Lurie in 2019, blends nostalgia and resilience into a clothing and accessories line that celebrates the journey of self-discovery. Rooted in the concept of the uniform as a form of self-expression, COA reimagines wardrobe staples as tools for identity—offering pieces that are both essential and personal. The brand’s ethos reflects the universal experience of adaptation, where luxury meets practicality through lightweight, organic materials, nostalgic gingham print, and innovative forms. With a nod to retrofuturism, COA captures the spirit of youthful anticipation—looking back at what was, imagining what could be, and embracing what is still to come.
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Mesopotamia
Naming, Branding, Creative Direction, Communication
All things radiate energy. In nature, energy animates motion, shifts states, and alters form. In the human world, it flows invisibly through symbols, stories, and structures.
Visual energy is the power to shift perception, stir emotion, and shape behavior—sometimes instantly, often unconsciously. It moves through screens, spaces, and surfaces, changing the emotional temperature of a room or the inner mood of a viewer.
On a biological level, visual energy interacts with the body’s sensory systems in primal ways. Our brains are wired to respond to shape, color, and contrast within milliseconds—activating neural pathways tied to emotion, memory, and decision-making. A charged image can dilate pupils, quicken the pulse, or trigger a cascade of neurotransmitters. Visual energy, then, is not just felt—it is processed, absorbed, and embodied.
It’s not just about aesthetics or design—it’s magnetic atmosphere, influence by aura. A brand charged with visual energy becomes more than a product or service—it becomes a presence. It bends attention, creates desire, and carves identity into the fabric of culture.
CCS 2025