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Mesopotamia

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Espacios, objetos, historias.

Naming, Branding, Creative Direction, Communication

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Project Development

Mesopotamia es un atelier de objetos con base en Buenos Aires. Frente a la necesidad de un reposicionamiento integral, abordamos el proyecto de manera holística: redefinimos el nombre, la identidad visual, el tono comunicacional y su presencia en redes. La búsqueda consistió en construir una identidad que reflejara el espíritu de sus creadoras: lúdico, genuino, auténtico. Una marca que hablara con su propia voz—y que, al hacerlo, volviera a encontrar su lugar.

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Notes on Visual Energy

All things radiate energy. In nature, energy animates motion, shifts states, and alters form. In the human world, it flows invisibly through symbols, stories, and structures.

Visual energy is the power to shift perception, stir emotion, and shape behavior—sometimes instantly, often unconsciously. It moves through screens, spaces, and surfaces, changing the emotional temperature of a room or the inner mood of a viewer.

On a biological level, visual energy interacts with the body’s sensory systems in primal ways. Our brains are wired to respond to shape, color, and contrast within milliseconds—activating neural pathways tied to emotion, memory, and decision-making. A charged image can dilate pupils, quicken the pulse, or trigger a cascade of neurotransmitters. Visual energy, then, is not just felt—it is processed, absorbed, and embodied.

It’s not just about aesthetics or design—it’s magnetic atmosphere, influence by aura. A brand charged with visual energy becomes more than a product or service—it becomes a presence. It bends attention, creates desire, and carves identity into the fabric of culture.

CCS 2025